Mobile for Automotive

From Trickle to a Stream Music Services Flood US Market as LTE Competition Intensifies




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Report Summary:

The opportunity for car makers to define and control the in car audio experience has become further challenged during 2014, with tier one US operators AT&T, Sprint and T-Mobile each announcing music streaming partnerships with providers of premium streaming music services Beats, Spotify and Rhapsody, respectively. This insight provides Strategy Analytics’ assessment of those offers, particularly T-Mobile’s Music Freedom, against the backdrop of an intensifying $2.14 B US music streaming market.


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