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Author: David Macqueen


Publication Date: Oct 13 2011


Pages: 4

Report Type: Insight, Word



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BBC iPlayer Shows Limited Appetite for Mobile TV




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Report Summary:

The phenomenally successful BBC iPlayer service provides free simulcast and catch-up TV services for BBC channels in the UK to all internet-enabled devices. Although total views from mobile phones have increased, mobile viewing as a % of total viewing has remained static over more than 2 years. However, tablet viewership has shown early promise since that capability was launched. This insight examines the trends in detail and the implications for other mobile TV services.


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