Author: David Macqueen

Publication Date: Oct 13 2011

Pages: 4

Report Type: Insight, Word

 Mobile for Automotive

BBC iPlayer Shows Limited Appetite for Mobile TV

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Report Summary:

The phenomenally successful BBC iPlayer service provides free simulcast and catch-up TV services for BBC channels in the UK to all internet-enabled devices. Although total views from mobile phones have increased, mobile viewing as a % of total viewing has remained static over more than 2 years. However, tablet viewership has shown early promise since that capability was launched. This insight examines the trends in detail and the implications for other mobile TV services.

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