Author: Nitesh Patel

Publication Date: Jun 13 2012

Pages: 7

Report Type: Insight, Word

 Mobile for Automotive

Apple Deals Blow To Handset Based Navigation Application Providers

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Report Summary:

On 11th June 2012 at its Worldwide Developer Conference (WWDC) Apple announced its own map application for iOS6 handsets will now be supported by its own mapping service, effectively removing its dependency on Google's map platform. Furthermore, Apple has added 3D mapping capability, a feature that has been absent in its previous mapping applications. Apple also introduced free turn-by-turn navigation, thus closing the competitive gap on Nokia and Android licensees, which have bundled free navigation onto respective smartphone platforms since January 2010. In this insight we examine the market implications of this move.

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