Author: Steven Waltzer

Publication Date: Jun 30 2014

Pages: 6

Report Type: Insight, Word

 Mobile for Automotive

Amazon Smartphone Playing With Fire

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Report Summary:

After years of speculation, Amazon will finally introduce commercially its first Fire Phone with AT&T in the US during July, 2014. Amazon is planning to take a slice of the global smartphone hardware industry and expand the mobile shopping market. However, the Fire is neither optimized for smartphone buyers nor mobile shoppers (nor vehicle owners), and it risks getting caught in no-man’s land. The first-generation Fire may struggle to gain traction.

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