Mobile for Automotive

Location Based Services 2001 - 2017




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Report Summary:

Following the intense scrutiny of location based services (LBS) by US regulators and privacy protection groups in 2011 this has been an eventful year in mobile location based services: Apple introduced its own mapping app with free voice-guided navigation into iOS6 in September; in November Nokia introduced its cloud-based location platform, called HERE, and extended maps and navigation services to other platforms; in the same month TomTom followed Nokia by launching its own map service for developers. Despite increased activity Strategy Analytics has lowered its overall projections for consumer mobile LBS revenue as business models for LBS, such as voice-guided navigation and safety tracking applications, shift to freemium. Overall the LBS opportunity will be dominated by location based search advertising, which will account for just over half of revenues by 2017.

Table of Contents

    Global CoverageGlobal ContentsDefinitionsRegional SummaryConclusionsGlobalWestern Europe
      Denmark
      Finland
      Norway
      Sweden
      France
      Germany
      Italy
      Spain
      UK
      Other WE
    North America
      Canada
      USA
    CALA
      Argentina
      Brazil
      Mexico
      Other CALA
    CEE
      Czech Republic
      Poland
      Russia
      Other CEE
    APAC
      Australia
      China
      India
      Japan
      South Korea
      Other APAC
    MEA
      South Africa
      Other MEA


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