Sponsored data provides CSPs with new revenue streams and an opportunity to build customer loyalty. In this report, Strategy Analytics examines emerging best practices and market status, details frank feedback from leading operators on challenges and doubts, raises questions for CSPs to delve into to develop or hone approaches to tapping into the promised win-win-win of sponsored data; and shares a call to action with suggested next steps.
Clients to the Service Provider Strategies and Wireless Media Strategies services can access the full report here.