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Mobile Device UX
Smartphone Size Preference on the Rise 4.5" Most Preferred Size
In the second half of 2012 existing smartphone owners were most likely to be interested in devices with a screen size between 4.2” and 4.7”. 4.5” was the most preferred size, an increase from the same period in 2011. Smartphone intenders show greater interest in slightly smaller devices, while there are also differences in size preference between males and females and dependent on current operating system. As handset manufacturers look to drive up screen size, the majority of consumers surveyed indicated that they preferred prototypes that have a larger screen than their current phone.