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Author: Paul Brown

Publication Date: Apr 30 2013

Pages: 16

Report Type: Buyer Analysis

 Mobile Device UX

Smartphone Size Preference on the Rise 4.5" Most Preferred Size

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Report Summary:

In the second half of 2012 existing smartphone owners were most likely to be interested in devices with a screen size between 4.2” and 4.7”. 4.5” was the most preferred size, an increase from the same period in 2011. Smartphone intenders show greater interest in slightly smaller devices, while there are also differences in size preference between males and females and dependent on current operating system. As handset manufacturers look to drive up screen size, the majority of consumers surveyed indicated that they preferred prototypes that have a larger screen than their current phone.

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