Mobile Device UX

Smartphone Owners Want Thin Devices with Larger Displays

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Report Summary:

Strategy Analytics has identified that smartphone owners want devices that have larger displays. Almost 90% of existing smartphone owners chose a prototype smartphone with a display larger than their current device as their most preferred size. The sweet spot for these users is 4.0-inches to 4.5-inches, driven by increased web browsing and multimedia experiences. As manufacturers drive smartphones with larger displays onto the market, they need to ensure that these devices remain thin, ‘pocketable’ or ‘pursable’ and have a high-resolution display to ensure high adoption.

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