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Handset Country Share
Mid-tier Driving China Smartphone Momentum
China smartphone volumes tripled in 2011. It has swiftly become one of the world’s most important markets alongside the United States. While the premium-tier Apple iPhone has undoubtedly raised the visibility of the smartphone category across China, the increasing availability of mid-tier models has been an active phenomenon that has received somewhat less attention. This report analyzes how big the mid-tier segment was in 2011, and how companies such as ZTE and Lenovo are evolving within the category.