Handset_Country_ShareSmartphone Country Share

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Author: Woody Oh
Publication Date: Feb 23 2016
Pages: 8
Report Type: Data Table, Excel
Smartphone Country Share

Japan Handset Vendor Marketshare by Operator: Q4 2015

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Report Summary:

Japan handset shipments dipped -12% annually in Q4 2015, due to market maturity, emerging presence of handset subsidy regulation and softening local brands like Sharp and Panasonic. Apple's iPhone 6S / 6, Sony's Xperia Z5 / Z5 Premium / Z5 Compact, and Kyocera's Digno series were among the best-selling models through local operators. Apple captured top positions through all local Japanese operators based on the robust volume of larger-sized iPhones. Our extensive report tracks 17 handset vendors' marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI from Q1 2012 to Q4 2015. The report can be used by handset vendors, component makers, content developers, vehicle manufacturers and others to identify winners and losers by carrier in the high-value Japanese mobile market.
Table of Contents

1. Title Page
2. Analysis
3. Pivot Table
4. Q4 2015
5. Handset Vendor Share
6. Handset In-Operator Share
7. Methodology
8. Contacts

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