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The Indian Smartphone market grew by 15% annually and sequentially by 28% in Q3 2017. The quarter coinciding with the major festive season in India led to this upside. Samsung retained its top market position but was very closely followed by Xiaomi while Vivo was ranked third in the quarter as Chinese vendors continue their surge in the smartphone segment in India. A deep understanding of the buyer journey as they transition from handsets to smart devices will be a key battleground. Appropriately communicating the benefits and emotional appeal of products to specific customer clusters will become increasingly important. Our extensive quarterly report contains handset and smartphone shipments and marketshare by key vendors and operating systems in India, from Q1 2009 to Q3 2017. The report is a valuable tool for stakeholders wishing to track the India market; soon to be the world’s second largest by volume.