Author: Ville Ukonaho


Publication Date: Sep 09 2016


Pages: 4


Report Type: Insight, Word



 Device Technologies

Unpacking the iPhone 7 Plus: Apple's New Camera Technology




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Report Summary:

Apple is bringing in dual 12MP rear-cameras (one wide-angle and one telephoto) for the iPhone 7 Plus, allowing it to capture professional-quality photos. Apple has always mastered marketing and most of the new features are somewhat exaggerated when the reality behind the new camera setup is far simpler than what Apple claims in its presentations. However, the claim that this is the best camera Apple has ever made is true which is good news for Apple fans, because iPhone pictures are wildly popular on Facebook and social media.

Table of Contents

1. Title & Summary
2. Executive Summary & Analysis
3. Depth-of-field, ISP and OIS Analysis
4. Conclusions

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