Device TechnologiesDevice Technologies

Device Technologies

Q4 '15: Sony: Shifting from Volume to Value



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Report Summary:

Sony shipped 8 million handsets worldwide in Q4 2015, tumbling -36% annually. Marketshare was down, but profitability and ASP are up. The vendor continues to prioritize value over volume. Nonetheless, Sony still has major challenges to overcome, particularly in LTE markets of the US, China and India.


Table of Contents

1. Introduction
2. Analysis
3. Charts & Data
4. Conclusions & Recommendations
5. Contacts

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