Device TechnologiesDevice Technologies

Device Technologies

Q4 '15: Lenovo-Motorola: Profitability Returns, But Rebranding is a Mess



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Report Summary:

Lenovo-Motorola’s global handset shipments fell -18% YoY in Q4 2015. Despite falling volume, disciplined cost-control saw the company return to profit for the first time in four years. Lenovo-Motorola’s next major challenge is to improve its dual-brand strategy, which remains very confusing and uncertain.


Table of Contents

1. Introduction
2. Analysis
3. Charts & Data
4. Conclusions & Recommendations
5. Contacts

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