Samsung shipped 90.2 million handsets worldwide in Q4 2016, down by -7% YoY. The Korean vendor is expected to post its lowest global handset market share in 8 years in Q4 2016. However, the strong and steady sales of Galaxy S7 flagship smartphones puts the vendor on a faster recovery track while the official announcement on the Note 7 batteries issues on Jan 23, 2017 paves the way for regaining customer confidence and rebuilding its brand power.