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Author: Linda Sui

Publication Date: Nov 07 2012

Pages: 5

Report Type: Metrics, Word

 Emerging Devices

Q3 12 Sony Rises to Smartphone Top 3 Club

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Report Summary:

Sony became the world’s third largest smartphone vendor for the first time in recent history during Q3 2012. It is an encouraging sign that the Sony megabrand and Xperia sub-brand are finally making some headway in the mobile phone industry. However, Sony is still under-performing in the huge US and China markets, and these remain key weaknesses that need addressing.

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