Device Technologies

Q2 '17: Sony: Modest Unit Growth But Time for a New Strategy?

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Report Summary:

Sony handset shipments grew 10% YoY with shipments of 3.4 million handsets worldwide in Q2 2017. ASP increased marginally from the previous quarter but was down -14% YoY. Revenues declined -6%. Sony has suffered from declining revenues for over two years. What can be done to turn the ship around? Is the current portfolio and regional strategy sustainable? What is the future for Sony’s handset business globally? What questions should Sony and its suppliers be asking?

Table of Contents

1. Title & Summary
2. Executive Summary & Analysis
3. Financial Analysis
4. Market Strategy Analysis
5. Conclusions and Recommendations
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