Device Technologies



Q2 '17 : Samsung: Healthy S8 Sales Drive Highest ASP in 3 Years



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Report Summary:

Samsung shipped 93.2 million handsets worldwide in Q2 2017, up by 3% YoY. The Korean vendor posted its highest global handset average selling price (ASP) in 3 years due to healthy sales of its newly-launched Galaxy S8 / S8+ flagships during the quarter. Samsung is transitioning from a volume-driven to a value-driven strategy, focusing on higher profitability. What will it take for Samsung to sustain this positive trajectory?
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5. Strategic Analysis
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