Device TechnologiesDevice Technologies

Device Technologies

Q1 '17: Sony: Handset Volumes Hit All-Time Low



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Report Summary:

Sony handset shipments fell -15% YoY to all-time low as Sony managed to ship just 2.9 million handsets worldwide in Q1 2017. Handset ASP increased marginally from the past quarter but was down -3% YoY. Mid-tier phones are driving Sony’s sales as premium tier device shipments stagnate.


Table of Contents

1. Title & Summary
2. Executive Summary
3. Regional & Financial Analysis
4. Strategic Analysis
5. Conclusions & Recommendations
6. Contact Details

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