Device TechnologiesDevice Technologies

Device Technologies

Q1 '16: Sony: ASP Rising, But Shipments Plunge

Please contact us to discuss pricing Contact Us

Report Summary:

Sony shipped just 3 million handsets worldwide in Q1 2016. Its -57% YoY shrinkage was the worst performance in the company’s history. Sony’s strategic shift from “volume to value” is lifting its ASP, but shipments are plunging and Sony must stop the decline as a matter of urgency.

Table of Contents

1. Introduction
2. Analysis
3. Data & Charts
4. Conclusions & Recommendations
5. Contacts

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: