Author: Woody Oh


Publication Date: Apr 28 2017


Pages: 6


Report Type: Insight, Word



 Device Technologies

Q1'17 : Samsung : Weaker Handset ASP & Profits




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Report Summary:

Samsung shipped 92.8 million handsets worldwide in Q1 2017, up slightly by 1% YoY. The Korean vendor posted its lowest global handset average selling price (ASP) in almost 3 years due to a higher mix of lower-priced devices, affected by weakening momentum of S7 devices, no support from the (recalled) Note 7 and a delayed launch of the S8 / S8+. However, we expect the strong sales of Galaxy S8 flagships worldwide in Q2 2017 will put the vendor back on track.



Table of Contents

1. Title & Summary
2. Executive Summary
3. Financial Analysis
4. Market Analysis
5. Conclusions & Recommendations
6. Contact Details

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