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Google Wallet Phones Fail to Take Off at Sprint USA
NFC technology promises a mobile contactless payment ecosystem, allowing consumers and businesses to pay in retail locations with a single phone tap, making NFC wallets a leading mobile payment solution. Based on these expectations, Google and Sprint raced ahead to launch an NFC-based Google Wallet solution last year. However, sales of Google Wallet phones have been weak and disappointing. Why has Google Wallet not taken off? How many Google Wallet phones have been sold and activated in the United States? What should Google offer major operators, like Verizon Wireless or Orange, to optimize the future success of Google Wallet?