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Device Technologies

DJI Mavic Air : The Best Consumer Camera Drone Yet



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Report Summary:

DJI on January 23, 2018 introduced a new drone to its Mavic foldable camera drone line-up. Packed with features it will arguably be the best consumer drone on the market. Yet the new drone does not fit neatly in DJI’s current product portfolio. Will the Mavic Air further expand DJI’s marketshare or will it cannibalize its existing portfolio?
Table of Contents

1. Title & Summary
2. Executive Summary
3. Analysis
5. Conclusions & Recommendations
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