Device TechnologiesDevice Technologies

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Author: Ken Hyers
Publication Date: Jun 01 2017
Pages: 7
Report Type: Insight, Word
Device Technologies

BlackBerry KEYOne: Can TCL Revive the BlackBerry Brand?



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Report Summary:

TCL has released the BlackBerry KEYone, its first smartphone with a physical keyboard since it licensed the BlackBerry name in 2016. The KEYone isn’t for everyone, but this throwback to an earlier smartphone age is a worthy successor to past BlackBerry devices. However, QWERTY phones are a niche market and it is unlikely that the KEYone alone can revive the BlackBerry brand.
Table of Contents

1. Introduction
2. Analysis
3. Conclusions & Recommendations for TCL
4. Contacts

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