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Assessing the Investment Priorities of Mobile Players
This report provides an assessment of the investment directions of mobile technology companies and the implications in terms of the directional priorities for investments in global smartphone market. We introduce a model which maps investment priorities relative to the companies’ core competencies. Vendors evaluated include Apple, Google, Microsoft, Samsung, ZTE, and Huawei. Investment targets range from small specialist display company LuxVue Technology to Microsoft’s $7.2B acquisition of Nokia. The pace and diversity of M&A of market leaders Apple and Google relative to followers like Microsoft and challengers like Huawei and ZTE is strikingly shown in this report.