Device TechnologiesDevice Technologies

Device Technologies

Q3 '16: Sony: Disappointing Shipments but Improving ASP

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Report Summary:

Sony handset shipments fell -48% YoY in Q3 2016, though ASPs improved substantially. The vendor continued to be profitable, but only just. Sony’s focus on high-end smartphones and retreat from major markets like the USA is limiting its ability to expand its customer base and grow share.

Table of Contents

1. Title & Summary
2. Executive Summary & Analysis
3. Financial Analysis
4. Portfolio Analysis
5. Conclusions & Recommendations

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