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Device Technologies

BRIC Country Handset Revenues, ASPs & Price-Tier Forecasts: 2009 to 2020

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Report Summary:

Strategy Analytics forecasts mobile handset revenues to grow 4% worldwide during 2016. At the same time, the four BRIC countries combined -- Brazil, Russia, India, and China -- will all grow at rates well above the global average. Led by China, BRIC countries will generate 37% of global handset revenues in 2016. Among the four countries in 2016, India will experience the highest revenue & ASP growth rate. This report forecasts BRIC country handset sales volume, wholesale revenues, and wholesale ASPs across five price-tiers from 2009 to 2020. Extensive analysis of the premium, high, mid, entry and ultra-low price-bands is included. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers, and other stakeholders who want to measure each country's mobile phone market by value and benchmark their pricing strategies.

Table of Contents

1. Title Page
2. Contents
3. Analysis of Key Trends
4. Definitions of Price-Tiers
5. Summary Charts of Forecast Data
6. Pivot Table
7. Global Price-Tier Forecast
8. Brazil Price-Tier Forecast
9. Russia Price-Tier Forecast
10. India Price-Tier Forecast
11. China Price-Tier Forecast
12. Methodology
13. Analyst Contacts

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