Google launched its latest incarnation of smartphones October 15, 2019. The new Pixel 4 and Pixel 4 XL solidify Google’s status as a serious smartphone vendor. The devices continue Google’s attention to best-in-class technologies and mark the first real appearance of technology from Google’s Project Soli. The devices usher in a new era of gesture based controls. Can Google make this undervalued control mechanism popular? Will lack of a fingerprint sensor hamper sales? And why no 5G?
How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?
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