Device TechnologiesDevice Technologies

Device Technologies

Goodbye Motorola... Hello Moto!

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Report Summary:

Lenovo has recently confirmed it will REMOVE the Motorola brand from its handset products and marketing this year. However, the Motorola brand will REMAIN on device packaging and licensees’ marketing in the future. This is a confusing “compromise” strategy, and Lenovo is clearly struggling with brand management.
Table of Contents

1. Introduction
2. Anlysis
3. Conclusions & Recommendations

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