Device TechnologiesDevice Technologies

Device Technologies

Blackberry Segmentation Approach Could Underpin its Differentiated Platform Future

Please contact us to discuss pricing Contact Us

Report Summary:

Following Blackberry’s May 13 (fiscal 1Q14) results, assessed separately in our quarterly report, we take a step back and review the company guidance regarding outlook for the company. Despite the launch of the new BB10 products, Blackberry management has indicated an expectation of making losses through to the end of August. We comment on some of the underlying factors impacting the prospects for Blackberry and whether its market segmentation skews could create a future for the company which would be quite different to those competing for the mass market with open platforms.

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $0.
  • UK visitors will be charged £0.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left