Device TechnologiesDevice Technologies

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Author: Martin Bradley
Publication Date: Jul 19 2013
Pages: 9
 Report Type: Insight, Word

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Device Technologies

Blackberry Segmentation Approach Could Underpin its Differentiated Platform Future



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Report Summary:

Following Blackberry’s May 13 (fiscal 1Q14) results, assessed separately in our quarterly report, we take a step back and review the company guidance regarding outlook for the company. Despite the launch of the new BB10 products, Blackberry management has indicated an expectation of making losses through to the end of August. We comment on some of the underlying factors impacting the prospects for Blackberry and whether its market segmentation skews could create a future for the company which would be quite different to those competing for the mass market with open platforms.

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