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Device Technologies

Amazon Acquiring iRobot to Vacuum Up Consumer Data

Report Summary:

Amazon’s acquisition of robot vacuum and mop maker iRobot is the latest example that data about consumers is the currency of the smart home market. What opportunities does iRobot create in the smart home market for Amazon? What obstacles does Amazon face in its relentless quest to entrench itself in more aspects of consumer’s daily lives?

Table of Contents

1. Executive Summary
2. Opportunities and Challenges
2.1 Opportunities
2.1.1 It's All About the Data
2.1.2 iRobot Will be a Plug-and-Play Addition for Amazon
2.2 Challenges
2.2.1 Consumers' Privacy is a Looming Issue
3. Conclusions
4. Additional Questions to Consider
5. Analyst Contact

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