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Device Technologies

Q3 '15: Microsoft: Africa Becomes Its Largest Handset Market

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Report Summary:

Microsoft shipped 31 million handsets worldwide in Q3 2015, dipping -40% YoY. Revenue, profit and ASP also declined. Africa Middle East overtook Asia to become Microsoft’s largest market for the first time ever this quarter, illustrating how the firm is being squeezed in Asia. Microsoft is now looking to its first Windows 10 models, such as the Lumia 950 and 950XL, to stabilize its performance in the coming months.
Table of Contents

1. Introduction
2. Analysis
3. Charts
4. Data
5. Conclusions & Recommendations
6. Contacts

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