Device TechnologiesDevice Technologies

Device Technologies

Q2 '15: Samsung: Global ASP Rising, but China Struggling

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Report Summary:

Samsung shipped 89 million handsets worldwide in Q2 2015, dipping –7% annually. Newly-launched Galaxy S6 and S6 edge lifted ASPs annually, but struggled to make a major splash in volume under pressure from Apple. China and the US are getting more challenging, as Apple and Chinese brands like Huawei continue to become more competitive.
Table of Contents

1. Introduction
2. Analysis
3. Charts
4. Conclusions
5. Contacts

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