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Author: Neil Mawston
Publication Date: Sep 21 2017
Pages: 4
Report Type: Insight, Word
Device Technologies

Google Buys Pixel (HTC) to Become a Smartphone Maker

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Report Summary:

As expected, Google this week purchased HTC’s Pixel unit, taking on half the company’s handset R&D team. Google has paid US$1 billion to (once again) turn itself into a smartphone maker. The cash throws HTC a vital lifeline, but the firm’s longterm future remains in doubt.

Table of Contents

1 Introduction
2. Analysis of Google-HTC Deal
3. Conclusions & Implications
4. How We Can Help Further
5. Contacts

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