Device TechnologiesDevice Technologies

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Author: Linda Sui
Publication Date: May 23 2014
Pages: 25
 Report Type: Metrics, Excel

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Device Technologies

BRIC Country Handset Revenues ASPs & Price-Tier Forecasts 2009 to 2020



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Report Summary:

Strategy Analytics forecasts mobile handset revenues to grow 13% worldwide during 2014. At the same time, the four BRIC countries combined -- Brazil, Russia, India, and China -- will all grow at rates well above the global average. Led by China, BRIC countries will generate 36% of global handset revenues in 2014. Among the four countries in 2014, China will experience the highest revenue & ASP growth rate, propelled by the decrease in ultra-low tier market and the increase in other higher price range segments. Meanwhile, we forecast China will surpass the US to become the largest handset market in revenues this year. This report forecasts BRIC country handset sales volume, wholesale revenues, and wholesale ASPs across five price-tiers from 2009 to 2020. Extensive analysis of the premium, high, mid, entry and ultra-low price-bands is included. The report is a valuable tool for device vendors, operators, component manufacturers, software developers, financial analysts, car makers, and other stakeholders who want to measure each country's mobile phone market by value and benchmark their pricing strategies.
Table of Contents

    1. Title
    2. Contents
    3. Analysis
    4. Definitions
    5. Charts
    6. Pivot Table
    7. Global
    8. Brazil
    9. Russia
    10. India
    11. China
    12. Methodology
    13. Contacts

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