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Device Technologies

5G: The Environment and Sustainable business practices in the Smartphone 5G Purchase Decision?

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Report Summary:

The movement to take better care of the planet, reduce the negative impacts of people and industries on our environment and pursue sustainability has become a top priority over the last decade and beyond.

Consumers and businesses are eager to signal their support for environmentally friendly policies and actions. Consumer are increasingly voting with their wallets and selecting or deselecting brands based at least in part on the green credentials of brands.  This is true for consumer electronics makers, service providers, car manufacturers, energy companies, banks, grocery stores  and many more.

In the smartphone market, differentiation based on product features or technology is extremely difficult. Marketing and brand associations at key price points are often decisive.

So how do smartphone buyers view the issue of environment and sustainability?

Are they willing to pay a premium?

Is there an opportunity for 5G promotions targeting segments that value sustainability.

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How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?

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