Device TechnologiesDevice Technologies

Device Technologies

Q3 '16 : Lenovo-Motorola: Shipment Decline Continues, Brand Strategy Confuses



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Report Summary:

Lenovo-Motorola’s global handset shipments fell -26% YoY in Q3 2016 continuing a downtrend that has lasted seven quarters. The company also continues to lose money at an alarming pace despite tighter cost control and improving ASP. The vendor has problems managing its portfolio in key markets where all three sub-brands compete in the same price segments.


Table of Contents

1.  Title & Summary
2. Executive Summary
3. Analysis
4. Financial Analysis
5. Conclusions & Recommendations


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