Device TechnologiesDevice Technologies

Device Technologies

Q4 2013 ZTE Branding Investment Needed as Shipments Decline



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Report Summary:

ZTE handset shipments declined -15% year-on-year in Q4 2013, dipping to seventh position in our handset vendor rankings. The demand for its low-cost 2G feature phones was lackluster. Central & Latin America is currently ZTE's strongest region, where its 3G Android models are distributed extensively across multiple countries such as Brazil.

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