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Author: Ken Hyers
Publication Date: Jan 20 2012
Pages: 6
Report Type: Metrics, Word
Device Technologies

Q4 11 Sony Ericsson Profits Remain Elusive as Sony Takes Over



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Report Summary:

Sony Ericsson shipped a disappointing 9 million handsets worldwide in Q4 2011. Marketshare hit a record low. Fierce competition from Apple and Samsung in smartphones, and Huawei and ZTE in feature phones, dragged down the vendor’s shipments and profit margins. Sony is taking full control of Sony Ericsson this year, and integrating it under the Sony umbrella will present a number of opportunities and challenges.

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