Device TechnologiesDevice Technologies

Device Technologies

Q114 Samsung Selective Marketing Strategy and Good Product Mix Improve Profitability

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Report Summary:

Samsung’s global handset shipments grew annually due to the strong performance of Galaxy branded handsets from low to premium tiers. The selective marketing strategy in addition to the strong Galaxy handsets shipments in Q1 2014 brought Samsung a record operating margin in handset division. Samsung will need to develop more differentiators in hardware and software design and services to keep its profitability high, dealing with Apple in the high-end and confronting Chinese rivals in low to mid tiers in 2014.

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