• Which smart speaker business models are working?
  • What do consumers want and who are the buyers?
  • How are partnerships shaping the market?
  • Which enabling technologies are required?
  • Which use cases are emerging?
  • What are the barriers to smart speaker adoption?

Smart Speakers About Smart Speakers


The smart speaker is the latest device to shape the future of the intelligent home. Following the launch of Amazon’s Echo, many other vendors are entering the market, including Google, Sonos, Baidu, SK Telecom, Panasonic and Sony. Smart speakers offer users easy access to a variety of information, entertainment and home control features through voice interaction. Artificial intelligence and cloud computing typically lie at the heart of their capabilities. As these platforms mature and ownership grows, new opportunities for service providers, retailers and other consumer-facing companies are likely to emerge.

Strategy Analytics’ Smart Speakers service provides comprehensive coverage of this fast-growing market. It tracks and forecasts worldwide device sales volumes and revenues, installed base and users, market shares, price tiers, enabling technologies and operating systems. Enabling technologies analysed include displays, microphone arrays, processors, speaker drivers, wireless connectivity and other sensors.

The Smart Speakers service allow vendors to track their competitors’ performance, to monitor the emergence of new technologies and understand pricing and revenue trends. It also allows service and application providers to understand the relative strength of competing smart speaker technology platforms and prioritize which vendors to support.

Smart Speakers provides global market forecasts, together with regional and country-by-country splits. Alongside decision-critical data, the service adds regular qualitative analysis of competitive developments, distribution strategies, business models and technology evolution.

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