Smart SpeakersSmart Speakers and Screens

Smart Speakers and Screens

Smart Speaker User Survey: Brand Awareness and Ownership

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Report Summary:

42% of respondents to our recent survey now say they are familiar with smart speakers. Amazon and Google products dominate in terms of awareness and ownership, but our research also identifies strong levels of customer loyalty at the early stage in this fast-growing new market. This report presents research from a survey of 943 smartphone users in the US, covering awareness, brand familiarity and intention to purchase smart speakers.

Table of Contents


Key Findings

Analysis and Conclusions

Smart Speaker Familiarity by Age Group

Familiarity with Smart Speaker Brands

Smart Speaker Intention To Purchase in Next 6 Months by Age Group, Ownership and Familiarity

Smart Speaker Brands Likely To Be Considered

Most Likely Next Smart Speaker Purchase

Smart Speaker Ownership by Household Income Group

Smart Speaker Brand Share by Age Group

Preferred next smart speaker purchase by current owners

Research Objectives and Methodology


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