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Smart Speakers and Screens

Orange's Djingo Smart Speaker: Finally Ready for Prime Time?



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Report Summary:

After a two-year wait, Orange’s Djingo smart speaker and digital assistant combination has finally arrived. Launched on November 14, 2019, Djingo appears to be a logical step in Orange’s strategy to increase its subscribers’ engagement with Orange’s media and internet services. However, its high price tag compared other smart speakers, especially Amazon’s and Google’s, and narrow feature set are likely to create friction for Orange. What opportunities does Djingo create for Orange, and what challenges will it experience as Orange brings Djingo to market? 

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