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Smart Speakers and Screens

IFA 2018:Premium and Hybrid Models Point Towards a New Phase in the Fast Growing Smart Speaker Market

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Report Summary:

IFA 2018 took place in Berlin between 31st August and September 5th. In recent years the show has become a key stage for many of the world’s consumer technology companies to introduce new products ahead of the all-important holiday shopping season. Unsurprisingly, smart speakers and their associated voice assistants were prominent themes at the show with a host of new device announcements that either work with or come with built-in support for Amazon’s Alexa or Google Assistant.
This report summarizes the key product announcements and themes relating to the smart speaker market and examines the implications of these developments on the future market direction.

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