Smart Speakers and Screens



CES 2018: Google Moves to Challenge Amazon’s Smart Speaker Dominance



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Report Summary:

CES 2018 will be remembered for Google’s very visual public presence at the show where it not only took the rare step of having its own high profile exhibit space but made huge efforts to promote its Google Assistant platform by occupying significant amounts of ad and billboard space throughout Las Vegas. Google is fighting back hard against Amazon in the fast growing smart speaker market with a flurry of new hardware partnership announcements including a series of smart display products to rival Amazon’s Show and Spot products.
This report summarizes the discussions Strategy Analytics’ analysts had with various players in the smart speaker space and examines the implications of the key announcements on the future market direction.
 


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