Strategy Analytics has completed the latest update to its survey of smart speaker users in France. The gap between Amazon and Google is smaller than in the US, UK and Germany, and our brand preference research suggests that it could narrow further. French users continue to be impressed with their smart speakers and the impact they have had on their entertainment and how they organise their lives. This report presents the detailed findings from our survey of more than a thousand smart speaker users in France, addressing critical topics such as attitudes towards voice control, purchase intention and motivations, retailers and channels, device ownership, usage and satisfaction, and brands.
Table of Contents
Introduction and Methodology
Analysis and Conclusions
Key Survey Findings
Attitudes Towards Voice Control
Voice preference v. touchscreen
Voice preference v. keyboard
Voice-controlled device v. smartphone
Voice security concerns
Living without a smart speaker
How much smart speakers have improved how I use technology
How much smart speakers have made life simpler
How much more useful smart speakers are than expected
Sharing payment information
Smart speakers are a gimmick
Purchase Intentions and Motivations
When current users will buy another smart speaker
When current non-users will buy a smart speaker
Why non-users don't currently use a smart speaker
Why non-users don't intend to buy a smart speaker
Future smart speaker needs of existing users
Why users won't buy another smart speaker
Smart speaker purchase motivations of current users
Retailers and Channels
Retailer and channel market shares
Retailer shares by major smart speaker brand
Ownership
How many smart speakers are owned
Where in the home smart speakers are located
Primary v. other speakers
Usage and Satisfaction
Who is using a smart speaker
How long people have been using smart speakers
Frequency of smart speaker usage and applications
Third party apps - usage, business models and discovery
Satisfaction with multiple aspects of smart speakers
Smart speaker impact on general activities
Smart speaker control of connected and smart home devices
TV tasks carried out by smart speaker users
Brands and Competition
Smart speaker brand awareness
Top 24 smart speaker models owned, share of base, number owned, most used
Ownership of Amazon smart speakers by model
Amazon Echo and Echo Dot - user satisfaction
Ownership of Google smart speakers by model
Google Home and Google Home Mini - user satisfaction
Overall brand rankings: Amazon v. Google
Smart speaker consideration and preference rankings - all brands
Contacts