Smart Speakers and Screens

Global Smart Speaker Vendor & OS Shipment and Installed Base Market Share by Region: Q4 2018




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Report Summary:

Global smart speaker shipments climbed 95% year-over-year in Q4 2018 to reach 38.5 million units and push full year shipments to more than 86 million. Amazon continues to be the worldwide leader for smart speaker shipments and has managed to grow share for consecutive quarters. Google also had a strong quarter and closed the gap further on Amazon. Alibaba ranked third in Q4 2018 and is the market leader in the Asia Pacific region thanks to its leading position in the Chinese market. Baidu's presence in the market continues to accelerate rapdily and it rose a place to rank fourth globally in Q4. Xiaomi slipped to fifth overall but remains a key player in the Chinese market and is arguably the most likely of China's top three companies to expand sales of its smart speakers beyond the domestic. Apple rounded out the top six in Q4 2018 and was the only other vendor to ship more than one million units in the quarter.

This report provides quarterly global shipments and installed base metrics for the top 25+ smart speaker vendors across 14 voice operating systems from Q4 2014 through Q4 2018 with an estimate for Q1 and Q2 2019. Regions covered include North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe and Africa & Middle East. This report updates and supercedes Global Smart Speaker Vendor & OS Market Share by Region: Q3 2018 published in November 2018.
 


Table of Contents

1. Title
2. Contents
3. Analysis
4. Data - Quarterly Global Smart Speaker Shipments and Installed Base by Vendor
5. Data - Smart Speaker Shipments by Vendor by Region Q4 2018
6. Data - Quarterly Smart Speaker Shipments and Installed Base by Region by Vendor
7. Data - Quarterly Global Smart Speaker Shipments and Installed Base by Operating System
8. Data - Smart Speaker Shipments by Vendor by Operating System Q4 2018
9. Data - Quarterly Smart Speaker Shipments and Installed Base by Region by Operating System
10. Smart Speaker Shipment and Installed Base Summary by Region
11. Definitions
12. Methodology
13. Contacts
14. Pivot Table
15. Flat File
 

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