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Smart Speakers and Screens

Global Smart Speaker Vendor & OS Shipment and Installed Base Market Share by Region: Q3 2018

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Report Summary:

Global smart speaker shipments grew nearly 200% year-over-year in Q3 2018 reaching 22.7 million units in the quarter. Amazon remained the top ranked smart speaker brand in the world although its market share has halved over the last twelve months. Google ranked second, performing particularly strongly in Western Europe where it has rapidly expanded its presence giving it first-mover advantage in key markets such as France, Italy and Spain. The top five was completed by Chinese trio Alibaba, Baidu and Xiaomi who are all vying for control of their fast growing domestic market. Baidu, in particular, made strong ground in Q3 following the launch of its first low-cost speaker. Apple rounded out the top six in Q3 2018 and was the only other vendor to ship more than one million units in the quarter.

This report provides quarterly global shipments and installed base metrics for the top 25+ smart speaker vendors across 14 voice operating systems from Q4 2014 through Q3 2018 with an estimate for the remainder of 2018 and Q1 2019. Regions covered include North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe and Africa & Middle East. This report updates and supercedes Global Smart Speaker Vendor & OS Market Share by Region: Q2 2018 published in August 2018.

Table of Contents

1. Title
2. Contents
3. Analysis
4. Data - Quarterly Global Smart Speaker Shipments and Installed Base by Vendor
5. Data - Smart Speaker Shipments by Vendor by Region Q3 2018
6. Data - Quarterly Smart Speaker Shipments and Installed Base by Region by Vendor
7. Data - Quarterly Global Smart Speaker Shipments and Installed Base by Operating System
8. Data - Smart Speaker Shipments by Vendor by Operating System Q3 2018
9. Data - Quarterly Smart Speaker Shipments and Installed Base by Region by Operating System
10. Smart Speaker Shipment and Installed Base Summary by Region
11. Definitions
12. Methodology
13. Contacts
14. Pivot Table
15. Flat File

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