This report updates and supersedes Global Smart Speaker Vendor & OS Market Share by Region: Q3 2021 published in December 2021.
It took just seven years for the global smart speaker and smart display installed base to pass 500 million units, though the global component shortage of 2021 tossed multiple wrenches into a machine that until mid-to-late 2021 appeared to have few if any faults. Total units shipped set new records – again – for a calendar quarter and a calendar year at 58.9 million and 174.5 million respectively, yet year-over-year growth in Q4 2021 was just 1.4%, the smallest such total in Strategy Analytics’ model, which dates to 2015.
This report provides quarterly global shipments and installed base metrics for the top 30 smart speaker vendors across 15 voice operating systems from Q4 2014 through Q4 2021 with a forecast by quarter through Q4 2022. Regions covered include North America, Western Europe, Asia Pacific, Central & Latin America, Central & Eastern Europe and Africa & Middle East. Data is segmented by smart speakers with a screen (smart displays) and those without.