Smart Home



VR Users Survey Data: “Super Early Adopters” Show Strong Crossover with Smart Home



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Report Summary:

VR users typically fit with the "early adopter" segment. We found that not only is this true, VR users are extremely likely to own and use a wide range of other CE devices, particularly smart home devices, making them a "super early adopter". This report leverages survey data from Strategy Analytics’ Smart Speaker User Survey to take a closer look at VR users and their ownership of a range of other CE devices in the US, the UK, France, and Germany.
Table of Contents

  • Survey Overview
  • VR Penetration
  • VR Users: Gender
  • VR Users: Age Group
  • VR Users: Income Group
  • VR Users & Ownership of Other CE Devices
  • VR Users & Smart Home Device Ownership
  • Recommendations
  • How We Can Help You
  • Contacts

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